Our unique FMCG philosophy has permeated everything we do for the past 15 years and has allowed us over this time to build an integrated range of products and services and a network of people who have similar values. Read all about it here or follow our blog.

Have Fun – Retreats

‘Rediscover your mojo!’

Ayuda Retreats was birthed out of the COVID pandemic which not only precipitated the closure of our UK based hospitality business, but also led to our vision to help individuals and groups to find solutions for stress-related mental health challenges.


Going on retreat can really enable a complete life turnaround and bring back your mojo! Learn more about our range of programmes here.

Make Money – Trading

‘Closing win-win deals’

After 40 years in commercial business we have been so successful in building relationships of trust with an international network of like-minded professionals that it seemed only common sense to capitalise on this excellent network to generate income through our trading division. We now bring partners together to trade in crypto currencies, gold, oil, golden assets, minerals and other commodities. Please contact us with your specific enquiries.

Create Change – Coaching and Mentoring ‘Changing lives and organisations’

Melinda was one of the ‘founding mothers’ of the coaching industry in the UK. With formal qualifications in Counselling, Coaching and Psychology as well as being a Fellow of the Chartered Institute of Personnel and Development (FCIPD), she has coached and mentored hundreds of professionals, directors and business owners since 1997 and is much sought after as a personal mentor. See her LinkedIn profile and recommendations here.


https://www.linkedin.com/in/melindabecketthughes

High Performance Coaching

Coaching for Executives and Corporate Employees


7500€/6 Months

A one-to-one semi-structured programme which is developed in conjunction with the individual him/herself and the corporate employer which helps to align both individual and corporate goals in a win-win partnership.

This may be preceded by some psychometric or 360 degree assessment.

This can also be delivered within a wider team-building programme.

Contact Melinda

Mentoring for Leaders

One-to-One Mentoring


10,000€/6 Months

A less structured programme of one-to-one mentoring support for business owners or entrepreneurs.

This is tailored to both the individual’s business and personal goals to help them achieve their life purpose in line with their deepest values and desires capitalising on changing market conditions. Some retreat time can be incorporated at extra cost.

Contact Melinda

Do Good – Foundation

‘Putting back from our Success’

Established with UK Charities Commission in 2004 as a means of putting back from our commercial success, the Ayuda Foundation (originally Portland International Charitable Trust) has helped many people from diverse backgrounds both here and overseas overcome challenging life circumstances. To date most support has come in the form of time, services rendered pro-bono from our team. However new sources of funding has enabled us to open our doors to specific types of grants.

Join our Growing Ayuda Community.

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